About Me
My Experience
Drawing on over 30 years of experience in business and marketing strategy, I've earned a reputation for solving complex challenges. With a unique perspective on what it takes to connect with a specific audience, I have the ability to guide organizations in reframing challenges as opportunities to connect in powerful and innovative ways.
The Goods
I am proud to host two highly successful weekly podcasts, ProjectHR for the human resources industry and Worth Your Salt for Salt Marketing's clients. I also regularly publish thought leadership content on a variety of topics. Supporting some of the world’s top brands, I'm honored to have earned multiple industry awards for my work as a writer, producer and director..
The Goals
Let's create a strategic plan to that moves the needle for your business. With decades of experience as an entrepreneur, I bring a powerful understanding of operational systems and processes and automating those processes to help your business grow.
Marketing Doesn't Work!
The cry I hear most often is that "Marketing Doesn't Work!," and with good reason! When you're committing random acts of marketing and hoping one is the silver bullet, reaching your strategic goals is nearly impossible. My passion for the power of strategic marketing ensures that all elements of your marketing work together to bring you the results you need. By respecting the customer journey, we can generate new leads, turn those leads into customers and customers into advocates.