Marketing for Health & Wellness
Business Growth Strategy, Branding, Marketing Systems and Industry-Specific Automation.
2025 SPEAKING TOPICS
Wellness Marketing for the Modern Practitioner: What Works Now
The Wellness Marketing Flywheel: Generating Perpetual Leads for Long-Term Growth
The Wellness Marketing Flywheel: Generating Perpetual Leads for Long-Term Growth
Practitioners want to stay ahead of trends, and this session positions you as a trusted expert. Get an insider’s view of the most effective marketing strategies for wellness practices in 2025. I share insights from Salt Marketing’s successes with real-life case studies and actionable tips.
The Wellness Marketing Flywheel: Generating Perpetual Leads for Long-Term Growth
The Wellness Marketing Flywheel: Generating Perpetual Leads for Long-Term Growth
The Wellness Marketing Flywheel: Generating Perpetual Leads for Long-Term Growth
Practitioners often see marketing as a one-time effort; this session shifts their perspective to long-term success. Learn how to create a sustainable inbound marketing system that continuously generates leads and grows your practice. We'll talk about creating a marketing flywheel, incorporating automation, content, and client referrals.
Stop Guessing, Start Growing: Using Data to Drive Wellness Marketing Success
The Wellness Marketing Flywheel: Generating Perpetual Leads for Long-Term Growth
Stop Guessing, Start Growing: Using Data to Drive Wellness Marketing Success
Marketing data can feel overwhelming, but this session empowers practitioners to use it effectively. They'll learn how to measure the ROI of their marketing efforts, interpret key metrics, and make data-driven decisions.
I highlight using a metrics dashboard and demonstrate how to use SEO, social media, and CRM analytics to refine strategies.
Funnel Fixes: How to Guide Prospects to a Confident Yes
Automate, Optimize, and Scale: Conquering Internal Chaos in Your Wellness Practice
Stop Guessing, Start Growing: Using Data to Drive Wellness Marketing Success
Practitioners often lack a cohesive strategy for converting leads; this session equips them with practical tools. With templates and examples for emails, blogs, and lead magnets that nurture leads effectively. Practitioners will understand how top, middle, and bottom-of-funnel content work together to move prospects through the customer journey.
The Art of the Upsell: Increasing Revenue Without Adding More Clients
Automate, Optimize, and Scale: Conquering Internal Chaos in Your Wellness Practice
Automate, Optimize, and Scale: Conquering Internal Chaos in Your Wellness Practice
Many practitioners focus on acquiring new clients but overlook the potential of existing ones In this session, practitioners discover strategies to maximize revenue from existing clients through tailored service offerings, retention strategies, and upsells. I showcase examples of productized services and personalized marketing campaigns..
Automate, Optimize, and Scale: Conquering Internal Chaos in Your Wellness Practice
Automate, Optimize, and Scale: Conquering Internal Chaos in Your Wellness Practice
Automate, Optimize, and Scale: Conquering Internal Chaos in Your Wellness Practice
Practitioners often struggle to implement automation, so this session breaks it down in actionable steps. I demonstrate how to implement time-saving systems to streamline operations and focus on delivering exceptional care. Together, we explore tools like Hive Project Management, Keap automations, and creating workflows for efficiency.
Building a Marketing Machine That WorKS WHILE YOU SLEEP
TOPIC HIGHLIGHTS
- Audience Takeaway: Learn how to implement automated systems to streamline client acquisition, engagement, and retention.
- Focus: How the 6-step Growth Accelerator system and marketing automation tools like Keap CRM can revolutionize wellness practices.
- Why It’s Valuable: Practitioners often feel overwhelmed by manual marketing efforts; this session offers actionable solutions to save time and grow sustainably.
The Story Your Business Tells: How Messaging Drives Growth
TOPIC HIGHLIGHTS
- Audience Takeaway: Discover how clear, compelling messaging based on StoryBrand principles can attract ideal clients and convert them into loyal fans.
- Focus: I walk the audience through the 7 parts of the StoryBrand framework and applying it across websites, social media, and email campaigns.
- Why It’s Valuable: Many practitioners struggle to articulate their unique value; this session provides tools to stand out in a crowded market.
About Me
My Experience
Drawing on over 30 years of experience in business and marketing strategy, I've earned a reputation for solving complex challenges. With a unique perspective on what it takes to connect with a specific audience, I have the ability to guide organizations in reframing challenges as opportunities to connect in powerful and innovative ways.
The Goods
I am proud to host the Worth Your Salt podcast for Salt Marketing. I also regularly publish thought leadership content on a variety of topics. Supporting some of the world’s top brands, I'm honored to have earned multiple industry awards for my work as a writer, producer and director..
The Goals
Let's create a strategic plan to that moves the needle for your business. With decades of experience as an entrepreneur, I bring a powerful understanding of operational systems and processes and automating those processes to help your business grow.
Marketing Doesn't Work!
The cry I hear most often is that "Marketing Doesn't Work!," and with good reason! When you're committing random acts of marketing and hoping one is the silver bullet, reaching your strategic goals is nearly impossible. My passion for the power of strategic marketing ensures that all elements of your marketing work together to bring you the results you need. By respecting the customer journey, we can generate new leads, turn those leads into customers and customers into advocates.