Fractional CMO and Strategic Partner
To Med Spas, Functional Medicine Practices, and Wellness Brands.

I help passionate practitioners turn scattered marketing into a clear, confident growth strategy.

Let me help you attract more of the right clients and make a bigger impact.

Build a Marketing System That Works!

Available Now on Kindle & In Paperback!

Hello, nice to meet you!

I'm Jennifer

I’m a Fractional CMO with nearly 30 years of experience helping businesses grow with smart, sustainable marketing strategies. I specialize in turning overwhelmed med spa and functional medicine practice owners into confident CEOs by building systems that attract the right clients and generate consistent revenue. If you’re tired of guessing at what works, I’ll help you lead with strategy—not just tactics—and finally get marketing that delivers.

Clear strategy for wellness business growth.

Most wellness practitioners think marketing doesn’t work—because they’ve been stuck in a cycle of disconnected tactics with no clear plan. As your Fractional CMO, I bring the strategic leadership and systems that turn marketing chaos into consistent, sustainable growth for your practice.

You’re Too Busy Running the Business to Market It

Between seeing patients, managing your team, and keeping everything afloat, marketing always falls to the bottom of the list. I bring strategic leadership and hands-on support so you can stay in your zone of genius while your marketing actually produces results.

You’re Investing in Marketing… But It’s Not Paying Off

You’ve spent money on social media, agencies, maybe even ads—but your growth has stalled. I help you stop the random spending and build a system that turns every dollar into measurable impact and sustainable revenue.

You’re Tired of Guessing at What Works

Without a clear strategy, it’s easy to feel overwhelmed and scattered. Together, we'll create a roadmap tailored to your business—so every tactic aligns with your bigger goals and you finally feel confident in your marketing.

What It’s Like to Work With Me

Whether your wellness business is stuck in a marketing rut or you're just ready to scale with confidence, my Fractional CMO services are designed to meet you where you are—and take you where you want to go. It all starts with a simple, no-risk process:

1
Discovery Call

15 minutes to connect and explore fit.

We’ll start with a quick conversation to understand your goals, frustrations, and current marketing landscape. If it feels like a good fit, we’ll schedule a deeper strategy session...

2
Deep Dive Session

60 minutes to uncover opportunities .

Together, we’ll dig into what’s working, what’s not, and what’s possible. You’ll walk away with a tailored plan and clear next steps—whether you choose to work with me or not.

3
Transformation

A clear plan + leadership to execute it

I’ll step in as your strategic partner—building a smart, marketing strategy designed specifically for your wellness business. You’ll have a real plan and the expert leadership to bring it to life.

Book A Discovery Call

The worth your Salt Podcast

Worth Your Salt is a weekly podcast from Salt Marketing, hosted by Jennifer Orechwa, offering actionable marketing insight and real-world strategies specifically designed for health and wellness practitioners.

Each episode features candid conversations with industry experts, practitioners, and speakers, diving into systems-based approaches—from trust-driven messaging to automated growth frameworks—that are working now. As host, Jennifer brings nearly three decades of marketing leadership and entrepreneurial success to the mic, guiding the conversation with warmth, curiosity, and practical clarity that listeners appreciate. Whether you're deepening authority in wellness or building momentum in your business, the podcast delivers inspiration, proven tools, and strategic insight to help your practice thrive in a noisy marketplace